Traverse City is the Cherry Capital of the World, and there’s no better way to celebrate that than by attending the National Cherry Festival. Held annually in early July, this festival brings thousands of visitors to the city to enjoy cherry-themed events, including pie-eating contests, parades, live music, fireworks, and plenty of cherry-flavored treats. You’ll also find family-friendly activities like carnival rides, a 5k run, and the Great Lakes Environmental Festival. It's a must-see event for anyone visiting Traverse City in the summer.